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Hall #3

MARKETING AND SALES OF AGRICULTURAL PRODUCTION

  11:00 – 18:00
Free of charge

Modular export training

  1. Overview of the German Retail Market: State and Trends (Pilling, Bilych)
  2. How to enter the EU market: online tools for exporters (Bilych) and distribution channels (Pilling)
  3. Importer’s View: Purchasing fresh / non-EU origin (Port International) products / raw materials
  4. Retail trade is about the attention to the details. How to work / communicate with retailers in Germany? (Karl Mayer)
  5. Creating a brand for agroproducts (Frank Doose)

Timeframe:

11.00-11.10 – Welcome words from Agritrade (Pilling, Bilych)

11.10 – 13.00 – 1) Overview of the German retail market: state and trends (Pilling, Bilych)

2) How to enter the EU market: online tools for exporters (Bilych) and distribution channels (Pilling)

13.00 – 13.30 – Lunch break

13.30 – 15.00 – IMPORTator’s view: Purchase of fresh products / raw materials from non-EU origin (Port International)

15.00 – 16.00 – Retail trade – this is about the attention to the details. How to work / communicate with retailers in Germany? (Karl Mayer)

15.50 – 16.00 – Coffee and snacks

16.00 – 17.00 – Creating a brand for agricultural products (Frank Doose)

17.00 – 18.00 – Open discussion and informal communication.

 


Organizer:
German-Ukrainian project
a bilateral cooperative program
“Agrotrade of Ukraine”
Reference:
044 279-44-80, 097 808-62-78